Brides & Wedding Planners can learn from this!
Have you seen the new commercial for the office supply store — the one that shows a national chain hair salon opening up across from the neighborhood barber shop? The “new guys” are making a big deal of selling haircuts for $6 and everyone assumes the local barber will be driven out of business. Instead, he goes to Office Depot for storefront signs that read “We fix $6 haircuts”. A few months later, the national hair salon closed. That commerical illustrates that experience is preferred over low price.
The same holds true for wedding entertainers. A skilled DJ will almost always trump the appeal of a low price. The only exception is that a professional entertainer can’t fix the mess a cheap DJ makes of your wedding reception. Important life events such as weddings seldom provide “do overs”. That’s why it’s imperative to wisely choose an experienced, professional entertainer for your wedding.
In fact, the DJ is responsible for the vast majority of your wedding reception’s success. (Surveys indicate the DJ is responsible for 80% of the reception, but is budgeted for less than 3% of the wedding reception.) Imagine the extravaganza to which you could treat your guests if you simply doubled your entertainment budget to 6%!
Unfortunately, most folks have been brainwashed into thinking that all products/services are the same and the only variance is the price you’re asked to pay. Whether it’s haircuts or DJs, there is a difference from provider to provider. You can fix a cheap haricut; there is no fix for a cheap DJ.