“Your
Competition Is
Itching For A Chance
To Put A Foot In Your
Backside…”
It doesn’t matter how well you know the people who work
for the competition…It doesn’t matter how good or bad
the economy is…If your competition has a chance to take customers
away from you, what do you think they’ll do? What if I offered
a proven way to explode weeknight profits for your competition?
Would they share it with you?
The Good News is
YOU Can Turn the Tables on
Your Competition!
I can help you do just that! My name is Bert
Lindsay. My company Magical Music has been in existence since
1984 and I’ve performed
for thousands of events! Most of my special events occur over the
weekend, a time when your establishment probably enjoys it’s
biggest crowds…but what about Monday through Thursday? Most
businesses would LOVE a way to boost foot traffic and higher profits
during a slower night. Because my service experiences less demand
on weeknights, I’m able to provide the same services on a
weekly basis at a much lower price than what I would charge for
a one-time only special event!
While it’s a common practice among entertainers to offer “off-peak” pricing,
I’ve developed a system that makes my services more valuable
than those entertainers that operate on a part-time or “hobbyist” basis.
Once you see the results I help produce, you’ll see my services
even outclass most full-time performers in the area!
Here’s what some of my previous clients
have said about my unique entertainment programs…
" Magical Music began karaoke at Legends Wings & Things
7 years ago. Our sales increased 200% and helped establish Legends
as a 'hot spot' for Thursday late-night entertainment. Last year,
Magical Music began providing DJ services. Again, sales and customer
counts doubled. It has been our experience that Magical Music and
Bert Lindsay provide a service that our customers really enjoy.
We highly recommend their services."
–
Jody Lockaby, Brian Waters & Nicole Neubauer
Managers, Legends Wings & Things
Morganton, NC
**In all, Magical Music served Legend’s for nearly a
decade
before the establishment closed in 2006.
" I would like to commend Bert Lindsay on his vast accomplishments
through his work over the past three years. Since bringing Magical
Music Karaoke to our store on Wednesdays, our sales have tripled!
Bert and his crew have always been very professional and more than
courteous to our staff and patrons; Because of this, we look forward
to many more years of entertainment. We highly recommend Bert to
any and all other businesses that would like to see multiplication
in their sales and increase the positive atmosphere in the work
area."
– Andrew Knighton
GM and the remainder of the management team at Buffalo Wild Wings
Hickory, NC
** Magical Music provided karaoke for another 3 years (normally
for a capacity crowd) before new store management opted to end
our association.
So why have these establishments prospered while others offering
the same type of entertainment have primarily been less successful?
Judging from these testimonials, it’s apparent that Magical
Music:
• brings in new customers,
• produces money-making results,
• maintains
years of success (not months or weeks),
• gets
patrons of your business involved and having fun!
But maybe the single most important thing, whether a business uses
Magical Music or not, is the way that promotions are structured
and being marketed!
As I promised, here are your FREE
TIPS on how to
Make Your Promotions Successful:
• Make sure your establishment has room to grow the crowd. If your
promotion is successful, does the floor space allow for a 200%
increase in customers? 300%? Often, small venues are looking to
push their crowds to capacity, yet will never be able to make enough
profit on such an increase to justify the money spent on a promotion.
• Don’t be hasty to change a promotion too soon. On
a personal note, I’ve observed the most popular venues now,
took about 6 months of continual promotion before enough patrons
would attend on a regular basis to pack the venue every night.
In the first 6 months, you’ll have slow nights and you’ll
have busier nights. The trick is sticking with the program until
it becomes consistent.
• Don’t assume that the lowest price is the best value.
The quality of individual performers will vary and thus, so should
the price. What’s going to bring in the most people – an
experienced entertainer proven to provide a great show or someone
who costs less, but has little or no experience?
• How accessible is the particular
entertainer? Can patrons at your establishment catch the same
performer at another venue
in town a couple of nights later? I actually caught a karaoke show
a few years back during which the host promoted being at a different
venue in town each night of the week. What inspiration does that
provide to bring new customers to your venue or even to keep your
current customers from going elsewhere?
• Great performers have a following. However, they are not
instant miracle workers. Don’t depend on the performer alone
to pack your establishment. With bands and performers having a
presence on MySpace and other social networking sites, they are
primed to notify their fan base of their schedule. Others that
aren’t subscribed to receive such notices will never know
unless your establishment ADVERTISES! Promote in-house via posters,
your DJ or band or PA system. Advertise outside your business by
using any means possible: newspapers, the Internet, flyers, radio,
TV – even get your employees talking about upcoming promotions
when they’re out at other clubs, bars, lounges or restaurants.
Even the hottest-selling recording artist will play to an empty
house if you don’t ADVERTISE.
• Try something tried and true. For instance, karaoke – depending
on the town, you can find dozens of shows from expansive restaurant/bars
to small, honky-tonks. The trick in doing something that your competition
is also offering is being able to DO IT BETTER. Karaoke is being
offered at numerous locations and it’s like slicing a pie
20 different ways. The more slices, the less to eat (the more karaoke,
the less profit for you). However, if you DO IT BETTER than everyone
else, eventually your slice of the (profit) pie will grow larger
and larger as you take customers away from the competition!
• Try something new. Yes, there’s a risk…the
promotion could fall flat on it’s face. But what if you are
the trendsetter who is “the first” to offer a program
that’s unlike any other in the area. You’ll have the
competition scrambling to find something similar. Again, you have
to let your customers as well as potential new customers know what
you’re offering and how it’s unique. Another example…you
can find trivia most anywhere. There’s computerized trivia,
either a small machine at the corner of a bar or a nationwide network
beamed in by satellite. Trivia can even be something as simple
as a host asking questions and participants providing answers on
a slip of paper. The term “trivia” is so general that
everyone has their own concept.
But what if your establishment were to offer
the “FACE-OFF
Game Show – taking trivia to a whole new level!” Suddenly,
folks realize there’s something different about this than
any other trivia show in town. Here, you’ve marketed and
strategically placed your establishment above the competition.
But if no one knows WHY your trivia is different, then you’ll
fail miserably. Again….ADVERTISE, ADVERTISE, ADVERTISE!
There you have it: a few simple tips on how to make your promotion
successful.
In closing, let me make you aware of what Magical Music can offer
you:
• “Tried & True” promotions:
Theme-Night DJs, Karaoke, Interactive Trivia
• “Something New” promotions: Music Video Shows,
FACE-OFF Game Show, Kid & Family-friendly variations of any
program.
• A loyal fan base whom we market to
through a variety of methods including traditional and non-traditional
means.
• A competitively priced service that
is offered on a county-exclusive basis on 3-month, 6-month and
12-month runs. For instance, if your
establishment reserves Magical Music Karaoke, no other similar
business within your county can utilize our karaoke services for
the length of your commitment. If people want to see Magical Music
Karaoke, they have to visit your establishment.
• A FREE, no-obligation consultation
to discuss your establishment and the possible promotions that
will boost foot traffic and explode
your profits!
Reserve Your
Profit Swelling Promotion Now!
(Still not sure? Contact me for a “special test-drive” deal!”
Email or Phone
me to arrange your
FREE, No-obligation consultation
OR
Explore
the rest of our web site by clicking here
HOME
| ABOUT US | OPTIONS
| PHOTOS | TESTIMONIALS
| SCHEDULE | LINKS
| CONTACT
|
